Whether you’re in Miami Beach or Margate, prepare to dress for summer.
From new prairie style florals, to a streetwear-inspired beach look,
get to know the three trends we’re loving this season.
1. MEADOW DAZE
Feminine and fluid, this trend is the epitome
of English prettiness. Reference the '90s
underwear-as-outwear look with romantic midis
and soft pyjama shirting and add eccentricity to
frills, ruffles and prairie prints with a straw boat
Glossy and clean-cut but with a clear focus
on streetwear, this trend takes inspiration from urban
dance festivals. Daytime metallics are given a grunge
spin with the addition of sporty slogan hoodies and
and low-slung, slouchy trousers and sportswear features
heavily, with monochrome mesh and airtex being
the fabrics of choice.
3. DESERT TRAVELLER
Adopt an LA state of mind with a trend with cool camo
prints, folk-inspired fabrics and flashes of neon. Logo
swimsuits double up as tops and a classic Grecian style
sundress is the ultimate 24 hour piece. Accessories are
also key: new-look rope sandals pay homage to the
traveller while badge-detail sweats and jackets nod
to retro suitcase stamps.